About EMG Solicitors

EMG Solicitors is an award-winning UK law firm operating across six office locations. As a Certified B Corporation, EMG Solicitors has modernised how legal services are delivered, embracing hybrid working and flexible workplace management.

With a growing headcount of over 200 colleagues and a distributed workforce, EMG Solicitors needed accurate workspace analytics to understand how office space was being utilised and when expansion was truly required.

The Challenge

Hybrid working without visibility

Before implementing Cloudbooking’s desk booking software, EMG Solicitors operated largely on a designated desk model. Yet most colleagues worked in a hybrid pattern, travelling between offices or visiting clients.

Desks were empty but unavailable. Offices felt busy, but without utilisation data, there was no evidence to support scaling decisions. EMG did not have a space shortage. They had a lack of workspace visibility.

Without reliable office space utilisation data, expansion risked being premature and costly. Leadership needed clarity:

• What is our true occupancy rate?
• Are we optimising the office space we already have?
• Can we grow headcount without increasing real estate costs?

The Solution

A data-led hybrid workplace management platform

EMG Solicitors transitioned from designated desks to a flexible desk booking model across all its offices, supported by Cloudbooking’s hybrid workplace management software.

Cloudbooking became the intelligence layer behind EMG’s workspace strategy, delivering real-time reporting and occupancy insights across locations.

The solution included:

• Desk booking software deployed across six sites
• Live office occupancy visibility for colleagues and leadership
• Workspace analytics and reporting tools to monitor utilisation
• Microsoft Teams integration for a seamless native booking experience
• Web and mobile access to support hybrid and remote teams

Colleagues travelling between offices can now check desk availability in advance, improving productivity.

Leadership gained reliable workspace data to support estate strategy and investment decisions.

“Moving to a flexible workspace model was a significant cultural shift for us. Cloudbooking gave us the data and visibility to make that transition confidently and avoid unnecessary expansion. By turning assumption into evidence, it helped us scale at the right time.”

Dominika Aranda,
Workplace Manager, EMG Solicitors

The Results

Within 18 months, EMG Solicitors transformed its approach to office space management. Using real utilisation data rather than assumptions, the firm delayed an office expansion for at least 12 months.

At one location, a 20-desk office now supports close to 38 colleagues through a 1:1.8 desk-to-user ratio, demonstrating effective office space optimisation without compromising employee collaboration experience.

Measured Impact

• Improved office space utilisation across six locations
• Higher desk-to-colleague ratios
• Reduced risk of long-term lease overcommitment
• Increased confidence in hybrid workforce planning

Workspace is no longer a fixed overhead. It is a measurable strategic asset.

Supporting Sustainability and Flexible Working

As a B Corp certified law firm, supporting the local community and being environmentally conscious are the foundation stones for EMG.

By optimising office space rather than expanding prematurely, EMG Soliticors reduces:

• Energy consumption from underused offices
• Carbon impact from unnecessary growth
• Waste associated with avoidable fit-outs

Hybrid working is now supported by structured, data-led workspace management rather than informal arrangements.

Looking Ahead

With a future-ready hybrid workspace strategy, EMG continues to evolve towards a more distributed and flexible workplace model, including satellite offices and digital-first processes.

With clear workspace analytics, the law firm now operates a scalable hybrid working solution that flexes as the business grows.

Cloudbooking provides the workplace management infrastructure to support that long-term evolution.